Dr Eunice Sari is a User and Customer Experience Expert with more than 15+ years of experience working in both the academia and industries. She has pioneered many forward-thinking and innovative projects to affect changes in lives and improving the bottom line of businesses in various vertical industries in USA, Europe, Australia and Asia.

She co-founded and chaired the Indonesia ACM SIGCHI Chapter (Association Computing Machinery Special Interest Group on Computer-Human Interaction a.k.a CHI UX Indonesia), and later the Association of Digital Interaction Indonesia – Perkumpulan Interaksi Digital Indonesia (PIDI). She is also the co-founder of ACM SIGCHI Southeast Asia community, the Southeast Asia Liaison for ACM SIGCHI Asia Development Committee, the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human Computer Interaction (HCI) for Indonesia, and the Western Australia Representative for the Human Factors Ergonomic Association Computer Human Interaction Special Interest Group (HFESA CHISIG). With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI and UX.

Eunice is currently the ACM SIGCHI VP for Chapters, where she is overseeing and promoting the SIGCHI Chapters program, and the relationship between SIGCHI and its Chapters. SIGCHI Chapters are ACM Professional Chapters or ACM Student Chapters that have chosen to affiliate themselves with SIGCHI. She is also serving as the liaison between the Executive Committee and the ACM Chapter support staff, overseeing any committees organized to facilitate chapter activities. She provides information and assistance to SIGCHI members considering forming chapters, makes recommendations to the Executive Committee concerning its recommendations to ACM on the establishment, operation, and dissolution of SIGCHI-affiliated Chapters, report the Chapter activities to Executive Committee as well as makes recommendations to the President and the Executive Committee on policies and proposals relating to cooperating society agreements with external organizations.

At Google, Eunice is the first Asian female expert in Product Design and Strategy. She has helped many international startups from USA, Australia, Europe, Latin America, Africa and Asia through Google Launchpad and Accelerator Programs to improve their business. She is also a Google Certified Design Sprint Master that certifies her to train and run Google Design Sprints across the globe, as well as the first Asian female Google Development Expert in Product Design and Strategy.

With her seasoned international experience in industry and academia, Eunice is passionate in helping international business clients to design experience strategies and roadmaps that exceed their expectations.